bibliographic details
： BASIC MARKETING :
bibliographic information Machine-Readable Catalogue
| ISBN： | 0072525231 (alk. paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Perreault, William D. |
| 题名： | Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. |
| 版本说明： | 15th ed. |
| 出版发行项： | Boston, Mass. : McGraw-Hill/Irwin, c2005. |
| 载体形态： | xli, 793, [22] p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
| 丛编说明： | McGraw-Hill/Irwin series in marketing |
| 一般附注： | McCarthy`s name appears first on the earlier edition. |
| 书目附注： | Includes bibliographical references (p. 725-787) and indexes. |