bibliographic details
： Marketing management for the hospitality industry :
bibliographic information Machine-Readable Catalogue
| ISBN： | 0471310123 (acid-free paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Reich, Allen Z. |
| 题名： | Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. |
| 出版发行项： | New York : Wiley, c1997. |
| 载体形态： | xix, 530 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |