bibliographic details
： Consumer behavior and marketing strategy /
bibliographic information Machine-Readable Catalogue
| ISBN： | 0256139040 |
|---|---|
| 编目源： | DLC DLC CLU |
| 个人名称： | Peter, J. Paul |
| 题名： | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. |
| 版本说明： | 4th ed. |
| 出版发行项： | Chicago, Ill. : Irwin, c1996. |
| 载体形态： | xxvii, 738 p. : ill. (some col.) ; 24 cm. |
| 一般附注： | Originally published as: Consumer behavior: marketing strategy perspectives, 1987. |
| 书目附注： | Includes bibliographical references (p. 661-705) and indexes. |